There are many opportunities in voice over acting and corporate work that can make up a large part of your jobs. Whether it is commercials, videos, training, or AI they all have one thing in common, the need for a trained voice over actor. In addition to these opportunities, there is one that is sparking more attention for brands the “Brand Anthem Video”. Brand anthem videos are a great opportunity to help a brand by being the voice and opening the doors to other jobs within that company. Here is a look at what these videos are.
What is a Brand Anthem Video?
Brand anthem videos are a way to connect with customers and inspire them. They focus on who the brand is and not on what they sell. It gives clarity to the purpose and values a brand holds dear. These videos are used to engage employees, investors, partners, and clients.
How they differ from A commercial or explainer video
Commercials and explainer videos focus on the product or service. They tell you about the what. Brand anthem videos go deeper they tell about the why. It is about the purpose behind the company. Some people may say it is the passion of the brand.
The best brand anthems derive emotion from the viewer. This is done by using powerful imagery, the right music, and most of all well-written voiceover copy. A voice over can create a more human connection with the brand. The conversation is what drives the video and can make it go viral.
While brand anthem videos are not new, they are increasing in popularity and are considered a necessity in this day and age.
Narration and Your Role as the Voice Over Actor
The voice over actor must match the tone and style of the brand so that it sounds real. You must also evoke emotions in the audience.
As the professional read over the script and ask about the visuals being used so that you have a clear understanding of the video and all aspects. Often the script shows a description of the imagery or the imagery itself in the form of a storyboard. Your voice is what ties it all together. While this sounds like a huge task, a brand is going to look for a tone and voice that aligns with their message. Your voice may also be branded as their consistent voice and lead to more opportunities for you.
Create Corporate Demos
If you have booked other corporate work with brands, then choose your best and create demos that focus entirely on this area. However, if you do not have work that showcases your voice then you must create some reels.
What a brand is going to look for are the key elements in an effective video and how your voice brings those elements to life. These five elements are emotion, (story-based not sales-based,) a unified message, visuals, and narration. Take these five elements and make sure your voice merges them while still showcasing your style. Your unique voice traits will set you apart and give you the edge. Brands want to stand out from the competition, and it is the voice over actor that does this for them.
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