As the business world is taking to more work at home opportunities, the market for voice over talent is expanding. E-learning and explainer videos are part of this hugely expanding work from home market. As new employee training, updating employees, and clients on how to use devices are happening virtually the need for narrators are expanding and voice over talent is the best fit for the jobs.
The Differences Between E-Learning and Explainer Videos
E-Learning is an efficient way to teach courses online. Businesses across the board are providing material on their websites, through intranets, to help customers and clients. The topics cover a broad range of subjects and a wide range of jobs.
E-Learning places emphasis on the voice being engaging to keep the audience involved. The narrator has to keep the interest over a long period of time without character voices or being too soothing. Because of these reasons, businesses understand that voice over talent is the best investment instead of using in-house personnel. Many voice over actors are finding that E-Learning videos are making up a large percentage of their jobs.
Explainer videos are short videos that are most often seen on a website, social media, or YouTube videos. These 2 to 5-minute videos are a way to engage audiences while giving the brand a voice. Explainer videos are a popular marketing strategy with brands.
Brands may create their own or work with companies that specialize in the production of these types of videos. Contact the production companies as their list of clients may be in need of a fresh voice.
The Benefits of this Type of Voice Over Work
One of the biggest bonuses of working for a brand on these projects is that if they like your work then you can have reoccurring projects. Both E-Learning and explainer videos in many cases will use the same narrator as it becomes the voice of the brand.
What Qualities Brands Look For
Brands look for a voice over actor that is a good match to what they need and have a strong work ethic. Here is a list of what brands look for so that you can be prepared.
- Voice and Audio Quality – Brands are looking for a voice that is pleasant and likable, you want to make sure that the audio is clean, clear, and crisp, with no pops or crackles. It is about having a likable voice especially for E-Learning work, it is a lot of emphasis on voice teaching
- Fast Turnaround – While the videos make take time to edit, brands want the project to be done efficiently and as fast as possible. Whether you do the editing yourself or you outsource it, be sure to give a reasonable time on when it can be ready for them.
- Technical Knowledge – The audio format can vary based on what the brand is using the video for. You need to be able to save them in the proper format as well as the delivery of the audio files.
- Experience – If you have the experience, be sure to let brands know. The fact that you understand the ins and outs of these projects makes them more confident in booking you.
If you are looking for a new avenue of work, E-Learning and explainer videos are a great place to look. If you can deliver a great narration, just make sure that you can technically make the work a success.