Marketing yourself is a great way to find job opportunities in the industry. It is not only about being a skilled voice-over actor, it is about being seen and found. With the voice over talent pool being large and competitive, you need to have a marketing plan in addition to the skills. Voice over talent is a business and you offer a service. Here are some marketing tips to help you be seen and ultimately book more jobs.
As a voice-over talent, you must have a website. Think of it as your online calling card. The website needs to be user friendly, fast and very easy to navigate. If your site is complicated, a visitor will not hesitate to leave as fast as they found it.
Having a website without demos will do very little in the way of booking jobs, so make sure to have several examples of the type and style options. Right on your landing page!
Within the website content make sure that you used keywords like voice over, voice-over talent, so that your website has a better chance of getting ranked.
Blogging is an effective way to get your voice heard, but more importantly, quality content and utilizing keywords will help your search engine optimization. What that means is it will get you noticed by search engines as a voice-over talent and people can find you when searching. The more web presence you have, the more likely you will be found.
An email once a month with your latest work included will help keep you at the forefront of prospective clients. Email marketing is a largely successful avenue that draws a big return on investment. Do not overwhelm your prospective with weekly email newsletters.
Get Yourself Listed on Voice Over Talent Websites
Get yourself and your demos listed on voice talent sites. There are many sites specifically for voice over talent, Voices.com, Voice123.com,VOtalent.com, and more. Besides being on these sites, you need to keep your demos current on them. The worst thing is having someone listen to a demo that you did many years ago when you have better work to showcase. Just be aware of the business practices of these sites. You need to decide whether or not playing the "crap shoot" style search for getting jobs is really worth the time. Don't sell yourself short either. Bid with a fair price for your ability to bring your unique voice to a particular project. Working only on the low end of a bid will not be satisfying in the end.
Social Media Profiles
Whether you are a social media pro or amateur, you must have at the very least a LinkedIn profile. LinkedIn is built for business networking and works extremely well for making connections. For voice over talent, this is a great place to find directors, producers, agents, and job opportunities. Focus on setting up your profile to have links to demos, resume, your website, and information about your work. Also, join voice-over talent groups as a way of connecting and sharing information.
Research Production Companies
Research production companies near you, in your city or state. And because geography in the voice-over industry is not limited, search broader. Once you have a list of production companies, research the type of work they do and if they hire voice over talent. If you don’t like their work, then take them off the list, not every production company will be a good match.
With your research, learn as much about them as possible before contacting them. Find out the info on the creative director and email or call them. By knowing specifics, it shows that you did your homework. Send some information about yourself and some demos and see if they are interested in keeping you on file for future projects. This is tedious work so just do this with a few companies each week. That makes for an easier way to keep track of what you're doing and makes follow-up easier.