One of the challenges of voice over work is finding new customers and booking jobs. Marketing is often one of the most intimidating and confusing parts of running your own business. There are multiple ways that voice over actors find business, whether it is agents, referrals, websites, ads, and email marketing.
What is Email Marketing?
Email marketing is a type of direct marketing that promotes a product or service while developing a relationship with potential clients. For voice over it is focused, targeted, personal outreach to potential clients who will hire you.
It is a long-term strategy that keeps you top of mind. Keep in mind, it will not get you booked immediately. The goal is for them to be interested to learn more about you by either listening to your demos or visiting your website.
Set up Your Strategy
First, take into account what your strengths are and what types of jobs you are best suited for. Think about who your clients are, is its commercial work, corporate, radio, e-books, etc.
If you are a voice-over actor that works in several areas, you will need to create more than one template. You want to have an email that speaks directly to the type of voice over actor their projects will require. The content will vary as well as the links that you share showcasing your work.
Intriguing Subject Line and Personalize It
The subject line is the first thing that they see, and so you want to make sure that it is opened. You want the reader to understand what the email is about and interested to read it.
The email needs to be personalized, it should have their name and other key points, their company, the type of work they hire for. Doing the research and making it personalized will give you the edge.
Keep your message simple, informative, and short. The worst thing is a long drawn out email.
Focus on Your Client
A strong email marketing campaign focuses on what they are looking for, what their needs are, and then how you can help them achieve that.
You want them to see you as the voice over actor expert. Keep your tone friendly, casual, and professional. Be sure the content of the email states clearly you are a voice-over actor and how you are ready to help them. What is the one unique thing that you alone can bring to their projects.
Call to Action
You need to give them something to do, also known as a call to action. If you end it with something like “hope to work with you in the future”, it doesn’t make them reach out or contact you. You want them to reply to discuss with you opportunities or go to a demo reel, so they can hear your work. It is far better to have a link so they can hear your voice versus describing your sound.
Stay Connected with Previous Clients
Email marketing is a great way to stay connected with previous clients. This way they don’t forget about you. Have you added a new voice over skill set, increased your level of production work or added editing options, anything that will make working with you a better solution... a better value to them.