Are you taking advantage of the online opportunities to get hired? As a voice-over talent, it is critical that you are strategic. You want to be sure that you are visible in searches and that once they find you, they can see your portfolio of audio/video work. Here are some digital strategies to help increase your visibility and book more jobs.
Google My Business
Google is the largest search engine out there that reaches millions of people daily. In 2019, it was estimated that 97% of searches online were to find a business. Are you taking advantage of that?
Google my business is free and helps you appear on google search and maps. It is the perfect way to get your information out there, whether you are a seasoned voice-over talent or new to the industry. It makes it easier for customers to find you. Google Business dramatically increases your search visibility. For example, if someone types in “voice over talent in Nashville, Tennessee”, businesses matching that will pop up. Hey, including mine!
Not only does it help with customers finding you physically, but it improves your digital search visibility in Google. When a prospective customer is looking for local businesses, they are ready to hire.
Google Business lets you post useful information and makes it easier for customers to leave reviews. Add information like your name, what you do, location (if you don’t want your home studio to appear, a city is fine), phone number, website, and pictures. You can capture their interest in your listing.
Social Media Presence
Be consistent with your brand and imagery. Keep your content interesting, informative, and fun, followers want to be entertained. Include your website information on your social media and cross-promote your social media channels with one another to increase your brand’s visibility.
- Instagram – Showcase your voice in videos, behind the scenes of a job you are working on or a training that you are doing. Think of Instagram as a portfolio of photos and videos of your studio, equipment, events, trainings, and clients.
- LinkedIn – LinkedIn is mainly a professional networking platform. Your content should be focused on potential clients. It is the perfect place to link to your demos, your resume, and completed projects. Your aim should be showcasing your professional personality.
- YouTube – Set up your YouTube channel to stream your demos and voiceover recordings.
Search Engine Optimization (SEO)
You should already have a website, if not that is the first step. Once your website is live, you will want to make sure that your voice over talent website appears in Google searches. That is what SEO is all about! It's about making sure that your website has the correct keywords in the content. For example, you can look at the common search result suggestion of people when they type in the word “voice acting”. From there, you can study the pattern on what keywords are mostly used for researching voice over talent and be sure that your content has them built-in. This way, Google will find your site and potential jobs will be for your consideration. These days Google search engines seem to be more sensitive to images and video as well as keywords and content.
Tracking Your Results
You can make use of google analytics to track the engagement of your website and your social media. This way you can see what is working best for you and ways to improve your online presence. Your efforts will help get your voiceover talent brand more visibility. More visibility will give you more opportunities for potential jobs to come your way.