As a professional voice over talent, it is critical
that you have a website that showcases who you are and what you can do. Just having a website is not enough and
having an older website not showcasing your work can be detrimental to booking
new voice over jobs. There are several
components that your website should have.
Why Have a Website?
In this day and age, everyone has a website for everything.
If you send someone who wants to hear a sample of you work to your agent or a voice-over talent website, they can always see your competition. You are giving them opportunities to hire
another voice-over actor. Not a good thing!
You also want them to be able to see all your work, credits,
testimonials, your bio, your studio capabilities for them to get to know you.
People work with people that they connect with. Give them the opportunity to know who you are
and what skills you have.
Clear Content
When a potential client finds your website, they want to
know what type of work you do within the first few seconds. Be sure to say voice over talent, what you
specialize in, and how long you have been in the industry. There are so many websites that are beautiful,
but the visitor has no idea what they do or if they are a good fit. Don’t make
that mistake. Be clear about who you
are, what you can do, and how to contact you.
Demos
Demos and audio samples are crucial. You want them to be very clearly placed on
your website, no potential client wants to hunt to find them. I suggest putting them right there on your landing page. They should showcase all the genres and types
of work that you have done.
Put a link that allows them to download your demo with your name and demo type written on the file label. There are many clients that will keep a
folder of the talent they like so when they have a project they will know
exactly who to contact. Be in that
folder, so they come back to you. Be sure to not give it a just a generic label
“commercial voiceover”. You want it to
have your name, so they have a reference like, “Rick Lance-Commercial”.
Testimonials
Testimonials are powerful when it comes to proving your
credibility as a voice-over talent.
They go a long way in establishing trust with a new potential
client. A single testimonial from a
happy client can mean more than an entire page of information that you write
yourself.
A Bio in the About Me
The home page may have some information about you, however,
a strong voice over talent website will have an about me or bio
page. A detailed bio will provide a fuller picture of your background, experience, training, past, and current
clients, and any other information that will give them a better sense of who
you are and what you can do.
User Experience
A website that caters to a user’s experience is key for any
professional or company. Keep in mind
that you want your website to look good on a computer or a mobile device. Make sure that all the links to your samples
and demos are working. This is
especially important if it goes to another website or client’s site.
As a voice-over talent the visitor knows that you
also know how to edit for jobs and if the website looks outdated or the editing
looks bad, they may think that it is a reflection of your work as well. Even though websites and audio editing are
very different.
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