As a professional voice over talent, it is critical that you have a website that showcases who you are and what you can do. Just having a website is not enough and having an older website not showcasing your work can be detrimental to booking new voice over jobs. There are several components that your website should have.
Why Have a Website?
In this day and age, everyone has a website for everything. If you send someone who wants to hear a sample of you work to your agent or a voice-over talent website, they can always see your competition. You are giving them opportunities to hire another voice-over actor. Not a good thing!
You also want them to be able to see all your work, credits, testimonials, your bio, your studio capabilities for them to get to know you. People work with people that they connect with. Give them the opportunity to know who you are and what skills you have.
When a potential client finds your website, they want to know what type of work you do within the first few seconds. Be sure to say voice over talent, what you specialize in, and how long you have been in the industry. There are so many websites that are beautiful, but the visitor has no idea what they do or if they are a good fit. Don’t make that mistake. Be clear about who you are, what you can do, and how to contact you.
Demos and audio samples are crucial. You want them to be very clearly placed on your website, no potential client wants to hunt to find them. I suggest putting them right there on your landing page. They should showcase all the genres and types of work that you have done.
Put a link that allows them to download your demo with your name and demo type written on the file label. There are many clients that will keep a folder of the talent they like so when they have a project they will know exactly who to contact. Be in that folder, so they come back to you. Be sure to not give it a just a generic label “commercial voiceover”. You want it to have your name, so they have a reference like, “Rick Lance-Commercial”.
Testimonials are powerful when it comes to proving your credibility as a voice-over talent. They go a long way in establishing trust with a new potential client. A single testimonial from a happy client can mean more than an entire page of information that you write yourself.
A Bio in the About Me
The home page may have some information about you, however, a strong voice over talent website will have an about me or bio page. A detailed bio will provide a fuller picture of your background, experience, training, past, and current clients, and any other information that will give them a better sense of who you are and what you can do.
A website that caters to a user’s experience is key for any professional or company. Keep in mind that you want your website to look good on a computer or a mobile device. Make sure that all the links to your samples and demos are working. This is especially important if it goes to another website or client’s site.
As a voice-over talent the visitor knows that you also know how to edit for jobs and if the website looks outdated or the editing looks bad, they may think that it is a reflection of your work as well. Even though websites and audio editing are very different.