The 5 Ways You Should Market Yourself as a Voice Over Talent

Part of being a voice over talent is being a self-marketer and promoter.  If you are looking to create job opportunities for yourself then there are definite groups of people that you need to create relationships with in order to get more gigs.

Casting Director/Agent

A casting director or agent is the one that facilitates the casting of actors for all the roles in a project.  They will be the one to conduct the auditions and know exactly what the director and producer want.  If they are working with a high-volume company, they also may have a roster of voice over talent. So, when a project comes up, they know exactly who to call.  Having a relationship with a casting director or agent is a great start.  It's one way to have more opportunities presented to you.

Creative Director

A creative director is what a company may have if there isn’t a casting director or agent working on projects. You can find creative directors on LinkedIn and other social media to connect with. Send an email introduction to them.  They are a good contact to market yourself to as they will place actors and talent on projects.

Advertising Agencies

Advertising agencies produce projects that need voice over talent.  They may have a roster of voice over talents that they work with regularly.  However, building a relationship and impressing them with your talent may get you to be on the list.

It is best to start locally and work your way broader.  Be sure to have some demos of high-quality value and showcase what you can do.  They may do radio, video, explainer videos and audiobooks so if you have examples in several categories, have them ready.

Voice Over Marketplace

There are many voice over marketplaces online that will connect voice over talent with companies and brands.  On many marketplace sites, you can create a profile and upload demos.  Individuals can find you and there is a way to find jobs on the sites and bid on them.

Create a Website

A great website is an absolute MUST! It is a way to promote yourself, have demos on the site, and create a domain name that features you and helps establish your VO brand. Make your website easy for potential clients to use.  Make sure your demos are right on your Landing Page. Remember, voice seekers may be whipping through many websites at once and want to hear your demos as quickly as possible. Make it easy for them! Also, be mindful that people may be looking at it on a mobile device.  You want it to be usable on a computer and on a smartphone.  The last website tip is to have a call to action on every page.  A way for your potential clients to contact you.

Voice Over Talent Career

Having an account on Upwork or Freelancer, Audiobook Creative Exchange (ACX) is a start.  You can bid on jobs that are out there. But be careful and don't sell yourself short by accepting "cheap" VO jobs! Don't forget that some of it is about reaching out promoting you and your work with individuals and corporations directly via email, snail mail and phone calls. It is best when reaching out to companies to find the person who oversees voice over talent.  Study their website for background information you can use to communicate knowledgeably with that person. When people have a connection with you, the more they are likely to feel confident about working with you.