If you are thinking of creating an explainer video for your business, then a professional voiceover actor is critical. The video will make your company’s brand stand out from the crowd. These videos have proven to be a great jumpstart to a new business and a great boost to increase conversion rates with an established business or brand when produced correctly.
What is an Explainer Video?
An explainer video is a short marketing video that is placed on a company’s home page, landing page, or product page. Online videos are a huge asset for a business. An explainer video has personality and catches the attention of potential customers.
The typical styles of an explainer video are animated, live action, whiteboard, or kick starter. While the styles are different, the one thing that they all need is a professional voice over actor.
Here are the top 5 reasons why you need to hire a professional voice over actor for your brands marketing video.
They Offer Versatility
A professional voice over actor has the ability to deliver and meet the needs of your video.They will be able to look at the project and the brand and collaborate with you to achieve the perfect style for your video marketing. They will understand how to engage your potential clients and grab their attention.
They are Authentic
If a voice over actor has a large body of work and has been in the industry for a while, they will have the diverse work experience you need. They’ll have tried and tested methods and styles. Which means they will be able to work with you on your direction, and will be accurate and authentic.
Understanding Your Companies Needs and Audience
Your explainer video may cover different subjects, which means you need a voice over actor that can be flexible. They’ll understand the significance of video marketing and are will become a crucial part of your production team. A professional voice over actor has experience on tutorials, animation and live videos, educational, and corporate. So, whatever style your company needs, they understand and will tailor the character and personality to fit the content.
Of course, not all voice actors are created equal. You’ll need to listen to several samples of other work they’ve done. And perhaps ask them to record a short section of your video script to hear if they are compatible to your video message.
You want a voice that will grab your audience and be relatable. The right voice over actor brings all the pieces of the video together.
They Have a Recording Studio
Most professional voice over actors have high quality recording studios They use top quality equipment and some may add in effects and create a voice over and soundtrack that will suit your video’s needs. They are also proficient in technical skills as required to edit the recordings. Chances are they understand the dynamics of sound better than you do. A good voice over actor will add a third dimension to your video and personalize your brand. Their expertise will help create a more film-like feel, increasing plays, making your video more likely to succeed.