If you’ve already mastered your voice-over training, have a top-notch studio set-up, and high-end equipment that makes you sound your best, you may be ready to finally start looking for jobs - but how do you find voiceover work? We’ve got a couple of methods for you:
The first, most straightforward way we encourage you to connect with potential voiceover clients is on LinkedIn, the social networking site where you put your professional skills and experience in the spotlight, linking with potential voiceover employers and others who can help you build your reputation.
To begin, just identify potential clients (either in the particular industry/niche that’s your focus), or by their job title. For example, type ‘commercial producers’ in the search bar, and a comprehensive list will pop up with people for you to contact.
#2: Use Google to Find Voiceover Work
Utilizing Google to find voiceover work will take more time and effort, but the results can be phenomenal. To begin, think of a specific type of client (based on your voiceover niche), such as an animation company, video game business, movie producer, etc.)
To complicate matters, some companies use different keywords to describe the same services.
(e.g. one may use the moniker of “animation studio” while another could state they’re a “motion picture business”).
Now that you’ve honed in on your desired niche, narrow your search to a specific locale (i.e. Nashville, TN). Although working from home is entirely possible when doing voiceover, it is much more convenient to have a client in your immediate area. If there is nothing nearby, we recommend expanding your radius to the nearest big city within a couple hours of your location. Of course, you will quickly realize that much of your work will be found and conducted via the internet.
Once you find a promising lead, it’s time to make your first impression. Remember, you only get one shot at this, so avoid these potential pitfalls:
- Copying their email address and sending a generic copy and pasted message - you want to stand out.
- Assuming a prospect wants to hear your demo.
The idea is to connect and then develop a relationship. Before you make first contact, research the company/individual and check out their social media to get a feel for the culture, values, and practices they support (this also demonstrates that you care about their company, and makes them feel valued).
Additional tips when making a great first impression:
- Use their name in the message - try to avoid vague things like ‘To Whom It May Concern.”
- Be short and sweet. Companies are usually busy so, so try to get your point across in just a few sentences.
- Make it about them - not you. Although this sounds counterintuitive, it demonstrates that you have the clients wants and needs in mind.
- Ask before you show them your demo - this shows that you value the client’s time.
This process can take a fair bit of time, but is sure to produce results and land you that first great voiceover gig if you keep at it!