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Tuesday, January 1, 2019

Why Local Voiceover Businesses Need a Google My Business Listing


Today, more and more people rely on Google as a source of information for their most crucial questions. This implies that Google has become a leading information resource for new products and services. However, you might be unaware of just how easy it is to use Google My Business as a tool of online presence management for business. As a business owner, it is of extreme importance to manage your online presence and there is no better tool at the moment that can do this well than Google My Business. So why is it necessary for local voiceover businesses in Nashville, TN to have a Google My Business Listing?

Cost Effectiveness When Searching for a Voiceover Job

Having your voiceover business as a Google My Business listing is free. In addition, a business has increased exposure to millions of potential customers given that Google is the largest search engine. There are several other business directories that are similar to Google My Business. However, subscribing to these directories come at a cost either placed monthly or annually. After your business is listed on Google My Business, it becomes easier for your customers to see your hours of operation, contact details and your website. The number of opportunities related to your career as a voiceover actor will largely depend on where you live. If you live in a large city such as Nashville, TN, the term local can mean businesses and people within a 1 mile radius. 

Leverage Your Business with Technological Changes

As a beginner in the voice acting industry, you need to turn your attention to getting work as soon as possible. Technological advancements have since changed the industry and many voice actor jobs can now be found online. Just like any other job market, the voice over industry is competitive even for well-known actors. In order to cut a substantive market niche, you must focus on your career goals and develop a strategy for promoting yourself.  Most potential clients are looking for that which makes you stand out from the crowd... what makes you different?

Visibility on Google Maps

Another advantage of having your local service business listed on Google My Business is the increased visibility of search results. Google My Business profiles appear on Google Maps and what is known as Local “3-pack” area on search results. This is how a Google search actually works. When you make a Google Search, the first three results are exclusively reserved for Google Adwords advertisements. These advertisements are also known as “paid search”. The next three listings to appear will be on a map that contains local results and In order to optimize your voiceover talent, you are more likely to attract more potential clients if your business is among the top on the listings. 

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