The DIY era
was proof enough of the power of how-to articles and videos, but now there is
proof that it’s not just the posts made on the web that can help students learn
new tasks and information. Several
studies have been published recently that indicate that students enjoyed
greater retention of material when traditional text was replaced with video
learning, and that this was even more impactful when the presentation included
voiceover. Good news!
The science of
this makes sense. It has long been known
that people process new information in two ways because of the makeup of the
brain. One portion processes the
information received visually. The other
processes that learned verbally. Thus, seeing
and hearing new material simultaneously greatly improves the likelihood that
the information is retained.
This
phenomenon was immediately pointed out to those created how-to videos online,
but it is perhaps even more essential for traditional schooling. E-learning is a growing trend, of course, but
even traditional classrooms rely on certain web-based tools for enhancing the
educational experience. These services
will generally involve slide show presentations, ‘in the field’ videos, and
‘performing the task’ videos.
Those creating
the videos and presentations can benefit greatly from voiceover
professionals. As stated above, the
addition of that audio can greatly improve the retention rate among the
students. In some instances, the
instructor or special guest will do the speaking him- or herself. However, in many instances, voice over
talents are hired to provide the vocal component.
This is a big
niche that has really grown rapidly in recent years and is expected to continue
on that trend in the coming years. If
you are new to the voiceover industry, then you may want to seriously consider
the potential that exists in focusing specifically on this niche. Often, specializing can greatly improve your
chances of success and this is an area that will likely have many doors open to
you.
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