The process of hiring new voice talent can seem intimidating if you have never done it before. Hiring the right voice talent is vital because the voice reading your script needs to connect with your target audience. This connection will lead them to trust you and buy your products and services.
The voice quality of the actor you choose will invoke emotion and response, and make the project successful. The right voice talent is of utmost importance for making your video or presentation a sensory experience.
Hiring a voice actor
Before you hire the voice talent, you must have a list of qualities that define the type of voice that you want. The right type of pitch and accent will vary from one project to another, so will the choice of hiring a male or female voice.
Usually, when you want to connect with a female audience, you use a female voice, and a male voice for a male audience. Although this isn't a thumb rule, this is what is typically done.
There are websites like Rick Lance Studio where you can listen to samples before choosing the actor. When you narrow down your choice and contact the actor, you might give them a passage from your script to record an audition. This will let you know if the voice is the right match for your project.
You also have to set your budget beforehand. You can do some research before setting the rate, although most voice actors have their own rate set. If you are someone they are excited to work with, their rates will be flexible. If you are on a tight budget, consider hiring someone new with less or no experience.
Some of the other questions to consider are if you're looking for a raw version of your script, and what type of file type will the audio be.
Managing the voice talent
Working with the voice actor involves proper communication. The project is close to your heart, and the better you communicate your vision to the actor, the more appropriate the result will be. You must provide the actor with some background on your brand and target audience.
Also, provide timely feedback once you have listened to the audio file. If you want changes, make sure you let the voice actor know immediately.
Rick Lance Studio has over 25 years of experience in the voiceover business, across a range of industries. For hiring a voiceover talent, get in touch with Rick Lance Studio.