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Thursday, April 19, 2018
Promoting Yourself as a Voiceover Artist
If you want to really make voiceover work into a career for yourself, then you are going to have to showcase skills that extend beyond the recording studio. While reading the various scripts of clients is a big part of the job, it certainly isn’t all that must be considered. In fact, it may prove to be only about 30% of the work that you do. At least 50% of your time will likely be spent promoting yourself in person and online. There are a few ways that you can give your business a big boost. Consider these paths to voiceover success.
Build the Website! It’s time consuming and may even mean hiring out a relatively expensive service, but your website is your home base and it will play a big part in your voiceover career. Potential clients want to be able to visit your site to gain a bit of insight into who you are, what you’ve done, and what sort of professionalism they can expect from you. Be sure that you pay a little more to get a domain name that makes sense for your business. Get the ‘.com’ that bears your name.
Create Content! Although it can be hard to walk away from the studio, when you have paying work to complete, it is important to take the time to create the content that will sell your services in the future. Write the blog posts, record the podcasts, and create playful voice samples that will appeal to the masses (and especially to those potential clients).
Get Social! You can’t avoid it these days and you shouldn’t even try. Social media can be a challenge and it may feel as if you are getting nowhere, but the more social you are online – the more real you are in those interactions – the more potentially valuable connections you can make, which will help you as you build your business.
Appeal to an Agent! It will take quite a bit of promotion before it happens, but if you can get signed by an agent, a lot of the promo work will be taken out of your hands. For many voiceover professionals, this is a fabulous turn of events, meaning that they can spend more time in the studio and less time stressing about how to secure the next job. Before you start reaching out to potential agents, though, be sure that you have a solid demo(s) prepared, and that you have done research into the agents that you are making contact with (not all are worthy of your talent). Not all are a good fit for you and visa, versa. And remember, all agents have to work a "numbers" game. Their main goal representing you is to be able to send out their best audition files, demos, etc. to their clients to fulfill job requests. They are not personal managers. Their job is to present opportunities for their talent... and to please their clients.