Tuesday, April 3, 2018
How to Make Your Voiceover Project a Success
A stellar voiceover is a crucial aspect of advertising and broadcasting. A voiceover is not only meant to add narration to a video or broadcast but also form a relationship with customers.
Whether you use a single language or create multilingual voiceovers, it all begins with understanding your market and your objectives. When you have the right voiceover, your broadcast will automatically be a success, because people connect with the voice.
Those who regularly work with voiceovers know that they cannot be mastered in a day. Like every work of art, voice overs also need time and effort to be perfect. Since the narration plays such a critical role, there's no way you can depend on luck for its success. No matter what your end project, the following tips will ensure that your voiceover is always a success.
1. Plan in advance: No project can ever be accomplished without proper planning, and it also applies to a voiceover. You first have to consider your target market and your business objectives. What do you want to achieve with the project? What is your budget? What kind of quality do I want? If you don't have your own studio, consider if the studio you want is available. Do not underestimate the impact of a voiceover. When you plan in advance, you not only avoid delays and errors but also save time and money.
2. Get the right voice: Perhaps the most important part of a voiceover is the voice itself. What kind of voiceover artist do you need? What kind of accent, pitch, and tone do you want? Do you want a male or a female voice actor? Remember that the voice is what will leave a mark on your target audience, therefore, choosing the right voiceover talent is vital to the success of the project. If you have enough time, consider having auditions. Otherwise, ask applicants to send a few demos demonstrating different kinds of voiceover work.
3. Have the right script: Even before you seek a voice actor, it is important to have the script for the video ready. This will also help you give proper instructions to the actor. If there is no script, it is hard to explain the visuals to the voiceover artist, which in turn makes it difficult for the actor to deliver the right performance. When the script is ready, the actor takes less time to understand the work.
Rick Lance Studio has been delivering high quality voiceover work to many industries over the last 25 years. Get in touch with Rick Lance for high quality voiceover work with an Americana sound.