Most days, the majority of people will have some level of
interaction with another person. This
could be the unexpected cold call on a lazy day around the house, or it could
be the numerous people doing a multitude of tasks related to the errands that
you run on an average day. Any one of
these interactions could lead to a new professional connection, but you’ll
never know the possibility unless you actively pursue it. Am I saying that you should introduce
yourself and talk about your choice of profession with every person you come
across on a given day? No. Of course not. However, there are many opportunities to
boost business that entrepreneurs, like you (and me), miss out on every
day. So, before you start your day,
consider your objectives and how they may double as business building prospects.
Running into an Old Friend You run out of the recording studio
to grab a quick bite to eat, you make your way to the grocery story to pick up
a few things needed around the house, or you stop to check your mail. These are all normal activities that people
do on a regular basis, and they often lead to small-talk-situations. You may come across an old neighbor in the
aisle of the grocery store. A former
high school classmate may be managing the restaurant where you stop to have
lunch. Or, you may run into your prior
colleague in the post office. The best
question to ask? “Where are you working
these days?” “How’s work treating
you?” Questions like these can be easy
transitions into talk about your own profession, which is exactly the aim
should be.
Going to the Doctor Appointments are one of the best times to
grow your business. As soon as you leave
the office, check the website of the practice (doctor, dentist, masseuse,
chiropractor, physical therapist, etc.) and look for areas that could benefit
from voiceover work. Then, simply write
a note to the office, suggesting that you had a recent visit that went really
well, that you followed this up with a look at the website, and that you would
be willing to offer your voiceover services if they wanted to add some script
to their existing videos.
Establishing New Friendships on Social Media Perhaps because
there are computer- (or handheld device) screens between you, social media is
often the easiest place to share info about your profession and to offer up
your services. Just don’t forget, when
you make a new connection on a social network, invite that person to like your
professional page as well.
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