Have you ever been to an art opening with just one or two people walking around the space? Have you ever witnessed a free concert that had almost no one in attendance? Such failures don't just occur in the art world. On a regular basis, in this country, and surely in other areas of the world, businesses face disappointment when sales, promotions, and other marketing schemes fall flat. In the voice over industry, a failed attempt to reach potential clients can be very costly. The good news is that many of those failures suffered by artists, musicians, retailers, and voiceover artists in the past were likely preventable. How do you avoid such a disappointment? You rely on the longest standing marketing principle – word of mouth.
The era of social media has made word of mouth more powerful than ever before. People have greater reach when they want to share their reviews of businesses and performers. They can spread the word without even leaving their own homes. But, how do you get your former clients, friends, and others talking about your brand?
Encourage Reviews Often, all you have to do is ask, and a former client or customer will happily write up a review that can be shared on your website, as well as on your social media feeds.
Get Chatty The best way to get a conversation going about your business is to be the one to start the conversation. Don’t forget that the primary purpose of social media is to be social. Really take the time to speak with former customers as well as potential future clients. Above all else, always take the time to respond to comments or messages from others. Not only can this turn a simple comment into an actual conversation, it will also showcase your professional nature, and make that person more likely to say a kind word about you to others.
Offer Up a Reward When someone has done you the kindness of referring you to potential customers or clients, take the time to return the kindness. Send a thank you note, provide a small gift, or offer a reasonable discount on his or her next project. You can be sure that this will increase the likelihood that they refer your services again.