Although you may be tempted to believe that there is little need for voiceover artists to spend any time writing when their time would be better spent in the recording studio, that is a misconception. There are many good reasons to set aside time each week to spend with your keyboard.
Although many people would tell you that the blogging movement has died, that is most definitely not the truth. Many businesses – even those consisting of only one or two people – have already discovered the power of content marketing. You may consider yourself only a voiceover talent, but if you are finding- and securing your own work, if you are reporting self-employment income each year, you are much more than a voiceover actor or actress. You are a business owner. In order to continue to grow that business and, therefore, your income, you should most definitely consider content marketing. Here are three great reasons why you should do so:
#1.Content is Shared Social media is now a way of life. People spend hours each day checking in and sharing things that interest them. Create the content that appeals to others and they will happily share it, which means your brand appears before a larger audience – perhaps some who will become your future clients.
#2. Requires Only a Modest Budget Content marketing doesn’t require a big budget, as many other forms of marketing do. You can get away with a very modest budget if you are willing to put in the time and energy to create regular, worthwhile content. Perhaps you may pay to boost a social post upon sharing your content or you may pay a small fee to procure photos to match your written work, but the expenses are minimal.
#3. One More Way to Establish Your VO Reputation If you want to really concrete your place in this business, the best way to do so is to establish a reputation of industry expert. How do you do that? You keep signing VO jobs, you read and comment on articles related to the industry, and you write your own pieces that make It clear that you are well-informed and experienced.