Backstage released this video nearly a year ago, but it is worth bringing to the forefront again. If there is one topic that remains a constant source of controversy in this industry, it is the role of social media. I've written about it numerous times on this blog, suggesting over and over again that it is not something that can be ignored. The value of social media for building a voiceover business cannot be denied any longer, yet there are so many trying to make it in this market who don’t use social media, or don’t use it well. Now, I'm no expert but Benton Whitley explains, very well, the importance of media marketing and gives several tips that are worth consideration.
Casting Directors are On Social Media As a voiceover artist, you would be foolish to avoid social media. This is one of the best places to make direct connections with the potential clients who may wish to hire you in the future. They aren’t just on social media for professional reasons. Most are also using social media on a personal level, which means that you have the opportunity to truly entertain and engage them. Create content that will showcase your talents, but also provides some value to the individual.
Avoid Negativity This is a point made in the video that should not be ignored. There are a lot of people, as Whitley points out, who are prone to use their social accounts to rant about the things that are bothering them. Often, these rants pertain to their work. It is important to remember who you are trying to appeal to online. Complaints, criticisms, and other such negativity can turn the casting directors and potential clients away very quickly.
Keep the Content Fresh Whitley also points out the importance of adding new video and content on a regular basis. You don’t want him (or potential client) searching your name online only to find the same videos that they were seeing a decade earlier. He suggests cleaning out old content that no longer shows you to your best advantage. Posting regular, fresh content can assist your career in many ways. One of those, of course, is giving the casting directors something new to look at. Another is providing fans something to share and engage with. The more they see of your name, the more they hear of your voice, the more likely they are to remember you and associate you with the voiceover industry.