Throughout the country, marketing managers have made the switch from focusing on written content and pictures, to placing much more emphasis on video. All over the web, articles have popped up about the advantages of including video on company websites.
Google Loves Video Actually, it’s not so much that Google loves video as much as it is that the Google algorithm values time, as in the amount of time that the average visitors stays at a website once arriving. Video, of course, gives visitors something to linger over, which means the average time spent at the website increases, and so does the Google ranking.
Great Way to Make the Brand Approachable Though marketers talk a lot about brand loyalty, in truth people are far more apt to feel loyalty for other people than they are to have loyalty for a brand. Give the brand a face and a personality, and people are more likely to remember it when they are ready to buy. Video can provide that.
Video Appeals to Mobile Users It is much easier to watch a video on a small screen than it is to scroll side-to-side, up-and-down to read the same information. Consumers spend a great deal of time on mobile devices these days.
Show the Products in Action Very often, it is difficult to really portray how great a product is in a photo. Video may be the answer, providing potential customers a real vision of how the product would make life easier or more enjoyable.
These are just some of the advantages that you should be mentioning to friends and family members who own or operate a business. All of the video is going to call for some voiceover work. Offer your services at a discount, provide them a professional-sounding video for their companies, and get yourself some new additions to your VO resume. And of course, get your voice out there!
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