Throughout the country, marketing managers have made the
switch from focusing on written content and pictures, to placing much more
emphasis on video. All over the web,
articles have popped up about the advantages of including video on company
websites.
Google Loves Video Actually, it’s not so much that Google loves
video as much as it is that the Google algorithm values time, as in the amount
of time that the average visitors stays at a website once arriving. Video, of course, gives visitors something to
linger over, which means the average time spent at the website increases, and
so does the Google ranking.
Great Way to Make the Brand Approachable Though marketers talk
a lot about brand loyalty, in truth people are far more apt to feel loyalty for
other people than they are to have loyalty for a brand. Give the brand a face and a personality, and
people are more likely to remember it when they are ready to buy. Video can provide that.
Video Appeals to Mobile Users It is much easier to watch a
video on a small screen than it is to scroll side-to-side, up-and-down to read
the same information. Consumers spend a great deal of time on mobile devices
these days.
Show the Products in Action Very often, it is difficult to
really portray how great a product is in a photo. Video may be the answer, providing potential
customers a real vision of how the product would make life easier or more
enjoyable.
These are just some of the advantages that you should be
mentioning to friends and family members who own or operate a business. All of the video is going to call for some
voiceover work. Offer your services at a
discount, provide them a professional-sounding video for their companies, and
get yourself some new additions to your VO resume. And of course, get your voice out there!
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