If there is one thing that we must learn and accept in life, it is that there is always room for improvement. Always we learn, always we grow, and those who will be the greatest successes are those that will use those lessons to be better. That said, as a voiceover artist, there is a good chance that these four areas of your business could be improved upon:
1. Social Media Profiles This is, arguably, the most difficult aspect of running a voiceover business, for the vast majority of VO artists. Why? Social media is time consuming. There is no exact science to mastering social media, and yet we all know that it can offer our businesses great value. So, what should you do to make your profiles better? If you haven’t yet, get some really great, professional head shots taken. People want to associate a social account with a face. After all, it’s all about human interaction. Also, take a close look at your introductory statement. Most social platforms allow you to have one on your profile page. This is an excellent opportunity to ensure that every visitor knows what you do and why you are better than the competition. Thirdly, be sure that you are posting regular updates. The more active you are on social media, the more likely you are to make the connections that will lead to future paying work.
2. Scheduling For much the same reason as I listed social media, I am listing scheduling. It requires time to sit down and lay out the schedule for the day, week, month, quarter, etc. If you are like many business professionals, you forego the formal scheduling process, hastily writing little notes to yourself on a desk calendar or, at most, setting a reminder in your phone. However, as your business gets busier, that becomes an increasingly risky habit. It’s best to have a very clean calendar, on the cloud, that can be accessed from anywhere. You should block out days and times for the administrative tasks as well, so you don’t get too bogged down and fail to complete them.
3. Response Time I’ve already mentioned social media, but that isn’t the only place that others may try to reach out to you. This item combines the first two. Communication is the foundation of every great business. You have to set aside time to answer the questions, concerns, and comments of others, if you hope to build the sort of network that will make you a voiceover success. If it is taking you days or even weeks to respond to emails and social media comments, then you are missing what could be very valuable opportunities.
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