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Thursday, September 7, 2017

Designing Your Voiceover Logo


When you make the decision to follow through with your dream to become a voice actor, you are essentially embracing the life of a business owner.  For the vast majority of voiceover artists, it is necessary to work on a contract basis, which means that you will operate as a self-employed talent.  That also means that you will likely spend a lot of time and energy advertising your brand.  One great way to spread brand awareness is to create a business logo that can be used to create a consistent appearance across all platforms – website, social media, letterhead, email, resume, demo cover, etc.  There are a few things to keep in mind, though, as you set out to create that logo.

Keep It Simple This is important for many reasons.  Take a moment to think of some of the most successful logos – Nike, Apple, Pepsi, Chevrolet, etc.  All are very simple and could almost be drawn from memory.  That is what you want for your own brand.  You want others to be able to easily call to mind exactly what your logo looks like.  Simplicity is also important for the purpose of being able to manage consistency.  Large enough for a banner or small enough for an Instagram profile pic, your logo must be able to be clean, clear, and easily detected at any size.

Involve the Theme If possible, consider hinting at the type of work that you do.  That doesn’t have to be as involved as a microphone in your logo, but there are ways to give a taste of the purpose of your business.  Think about IBM and how their logo gives a hint of their legacy in the computer industry.  When you look close enough, you see it, but they didn’t include computer screen in the logo.

Attempt to Make it Timeless What is trendy today will most definitely not be trendy five years from now.  Do your best to ignore that compulsion to stick with what is currently popular and aim to create something simple that will be relevant on your business’ 20th anniversary.

Consider Hiring a Logo Designer  Hiring a good designer can be fruitful since they are used to finding the subtle nuances of specific businesses and bringing them forward into a impactful design. For voice over talent we want to show personality, brand, signature sound and experience. A good designer will know what to do when you give him/her as much information as possible about your talent and business.

Tuesday, September 5, 2017

3 Better Business Practices for Voiceover Artists


If there is one thing that we must learn and accept in life, it is that there is always room for improvement.  Always we learn, always we grow, and those who will be the greatest successes are those that will use those lessons to be better.    That said, as a voiceover artist, there is a good chance that these four areas of your business could be improved upon:

1.    Social Media Profiles This is, arguably, the most difficult aspect of running a voiceover business, for the vast majority of VO artists.  Why?  Social media is time consuming.  There is no exact science to mastering social media, and yet we all know that it can offer our businesses great value.  So, what should you do to make your profiles better?  If you haven’t yet, get some really great, professional head shots taken.  People want to associate a social account with a face.  After all, it’s all about human interaction.  Also, take a close look at your introductory statement.  Most social platforms allow you to have one on your profile page.  This is an excellent opportunity to ensure that every visitor knows what you do and why you are better than the competition.  Thirdly, be sure that you are posting regular updates.  The more active you are on social media, the more likely you are to make the connections that will lead to future paying work.

2.    Scheduling For much the same reason as I listed social media, I am listing scheduling.  It requires time to sit down and lay out the schedule for the day, week, month, quarter, etc.   If you are like many business professionals, you forego the formal scheduling process, hastily writing little notes to yourself on a desk calendar or, at most, setting a reminder in your phone.  However, as your business gets busier, that becomes an increasingly risky habit.  It’s best to have a very clean calendar, on the cloud, that can be accessed from anywhere.  You should block out days and times for the administrative tasks as well, so you don’t get too bogged down and fail to complete them.

3.    Response Time I’ve already mentioned social media, but that isn’t the only place that others may try to reach out to you.  This item combines the first two.  Communication is the foundation of every great business.  You have to set aside time to answer the questions, concerns, and comments of others, if you hope to build the sort of network that will make you a voiceover success.  If it is taking you days or even weeks to respond to emails and social media comments, then you are missing what could be very valuable opportunities.