This is the era of social media, and that makes you a very fortunate voiceover artist. Just think how much easier it is to build a network today because of the internet and social media. Years ago, all of that networking had to be done in person. That means you can, if you are a strong networker, grow your voiceover business much faster than your predecessors could have.
Not All Followers Are Equal That is not to say that they are not equal as individuals, but rather that some followers will be more inclined to interact with you. They will share your interests. And, some will even be able to provide you connections with the casting directors who would be interested in hiring you. Those are the followers you want. So, while it can be very gratifying to see your number of followers increase by leaps and bounds, having them is going to add very little (if any) real value to your network.
Build Relationships It’s wonderful to have a huge following online, but, again, that is not going to do you a lot of good if you are not interacting with that network. You must be social in order to build trust and loyalty. Don’t just give information, ask questions, inquire about the interest, health, and professions of others. In return, those people will be more apt to pay attention when you talk about what you do or when you ask them to promote you.
Consider Influencer Marketing If you are still relatively new on the social media scene and you want to gain more followers who will really care about you and your profession, consider paying for influencer marketing, instead of buying followers. Why? Influencers in your industry have the ears of the market that you are most interested in appealing to. With the help of these social media gurus, you can build up your brand recognition online in far less time than it would take to do so organically.