It is amazing how many new voiceover talents come and go from this industry, and the most common reason I hear for their decision not to continue with this line of work is because they did not realize that it would involve so much more than simply reading scripts. Please, please, please, if you are considering a career in voiceover, understand that it requires far more than your ability to speak into a microphone. You will have to run the actual business which means a lot of work related to accounting, marketing, and business development. For instance, if you should start a voiceover business, you should plan to spend a lot of time with your keyboard. Much of the content you create, you will find, will not involve any audio or video.
There are many reasons why written content can benefit your voiceover business, but for the purpose of this blog post, I’ll focus on marketing content. For instance, a blog post. While I do hope that this post benefits you and helps you as you build your own brand, there is another reason why I write these.
Build a Reputation Online Blog posts, articles, newsletters and other such written content can help you establish yourself as a reliable source of information within the industry. They can also showcase the level of knowledge that you have compiled as a result of experience as a voiceover artist.
Improve SEO This is yet another thing that you will have to consider as you build your voiceover business. You want people to be able to find your website when they are searching for voiceover artists. That means that you need to appeal to the search engines that have the power to direct that traffic to your website. Search engine optimization (SEO) is the way to do that and among the most powerful ways of improving SEO is to have a steady stream of worthwhile, fresh content on your website (i.e. blog posts).
Demonstrate Another Form of Communication While potential clients will undoubtedly be most concerned with your ability to speak fluently, comfortably, and naturally when recording, they will also be looking for evidence that you will be a reliable, professional person to work with. Written content, especially a blog that is regularly updated can demonstrate your ability to communicate effectively. It can also showcase the level of dedication that you feel for your profession.