Voiceover is an unusual career path, in that much of your
time will be spent alone, especially if you do most of your recording in your
home studio. Even the hiring process can
be done entirely via the internet, so you never actually meet the casting director
or client in person. For those who
prefer to work alone, that can lead to a very comfortable routine. However, there are good reasons to branch out
and to consider the occasional collaboration.
If you haven’t yet considered it, you may want to look to join forces
with another voiceover artist. Working
together can lead to great results.
Gain a Better Understanding of Your Own Objectives It is
amazing how simply being forced to talk to someone else about your business
plan can bring up points that you hadn’t really considered in depth
before. You will, undoubtedly, gain a
better understanding of where you hope to be in the future and how you intend
to reach those benchmarks, simply because you have to explain yourself to the
person you may partner with.
Share Expenses There are expenses related to establishing an
in-home studio. Those costs rise
substantially if you have to rent a space to do your recordings. Sharing those expenses with another voiceover
artist certainly makes sense.
Build Marketing Momentum You both have your own set of social
accounts and your own websites. If you
work together, you can double your reach.
The added exposure is one of the most notable benefits of collaboration,
and it can make an almost immediate impact.
Offer a Greater Range Some would be hesitant to partner with
another voiceover artist, because ‘it’s like working with the
competition’. However, that doesn’t have
to be the case. Of course, if you choose
to work with someone who shares similar vocal range and skillset, then it could
be a conflict of interest. But, if you
work with someone who has a voice and talents that differ from your own, you
can provide a greater range for potential clients by working together.
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