Voiceover is an unusual career path, in that much of your time will be spent alone, especially if you do most of your recording in your home studio. Even the hiring process can be done entirely via the internet, so you never actually meet the casting director or client in person. For those who prefer to work alone, that can lead to a very comfortable routine. However, there are good reasons to branch out and to consider the occasional collaboration. If you haven’t yet considered it, you may want to look to join forces with another voiceover artist. Working together can lead to great results.
Gain a Better Understanding of Your Own Objectives It is amazing how simply being forced to talk to someone else about your business plan can bring up points that you hadn’t really considered in depth before. You will, undoubtedly, gain a better understanding of where you hope to be in the future and how you intend to reach those benchmarks, simply because you have to explain yourself to the person you may partner with.
Share Expenses There are expenses related to establishing an in-home studio. Those costs rise substantially if you have to rent a space to do your recordings. Sharing those expenses with another voiceover artist certainly makes sense.
Build Marketing Momentum You both have your own set of social accounts and your own websites. If you work together, you can double your reach. The added exposure is one of the most notable benefits of collaboration, and it can make an almost immediate impact.
Offer a Greater Range Some would be hesitant to partner with another voiceover artist, because ‘it’s like working with the competition’. However, that doesn’t have to be the case. Of course, if you choose to work with someone who shares similar vocal range and skillset, then it could be a conflict of interest. But, if you work with someone who has a voice and talents that differ from your own, you can provide a greater range for potential clients by working together.
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