There will be many times when you will be required, as a
voiceover artist, to submit a demo tape and cover letter to a prospective agent
or employer. Cover letters are
challenging to write because most of us do not like writing about
ourselves. It is uncomfortable, not just
for voiceover artists, but for most human beings. Nevertheless, it is a necessary evil, so it
is best to just get past the discomfort in order to sell yourself in the best
possible light.
Don’t Rush It Whether you are just updating a previously
written cover letter or writing an entirely new one, do not rush yourself. Take your time, so you are less likely to
make costly mistakes. Typos can really
turn prospective agents and employers off.
Worse yet, there have been occasions when people have left the wrong
employer’s name in a cover letter, or mistyped a phone number. Take your time and avoid missed
opportunities.
Make it Personal People respond better to personalized
messages. Rather than writing a “Dear
Sir or Madam” letter, take the time to track down the name of the person who
will be reading your cover letter.
Do Your Research In addition to learning the name of the agent
or casting director, learn more about the agency or the employer. Know what sort of work they do, what
industries they serve, and more, so you can appropriately reference these facts
and make things as personalized as possible.
Don’t Be Shy About Your Enthusiasm Are you excited about the
job? Then make that abundantly clear. You won’t sound desperate. You will sound enthusiastic and that can be a
very winning quality. Agents and
employers want to hire voiceover talents who want to show up to work each day.
Above all else, write in your own voice and don’t be shy to
explain why you think you are a great candidate for the spot to be filled. Part of working in voiceover is being able to
sell yourself. So, sell away!
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