There will be many times when you will be required, as a voiceover artist, to submit a demo tape and cover letter to a prospective agent or employer. Cover letters are challenging to write because most of us do not like writing about ourselves. It is uncomfortable, not just for voiceover artists, but for most human beings. Nevertheless, it is a necessary evil, so it is best to just get past the discomfort in order to sell yourself in the best possible light.
Don’t Rush It Whether you are just updating a previously written cover letter or writing an entirely new one, do not rush yourself. Take your time, so you are less likely to make costly mistakes. Typos can really turn prospective agents and employers off. Worse yet, there have been occasions when people have left the wrong employer’s name in a cover letter, or mistyped a phone number. Take your time and avoid missed opportunities.
Make it Personal People respond better to personalized messages. Rather than writing a “Dear Sir or Madam” letter, take the time to track down the name of the person who will be reading your cover letter.
Do Your Research In addition to learning the name of the agent or casting director, learn more about the agency or the employer. Know what sort of work they do, what industries they serve, and more, so you can appropriately reference these facts and make things as personalized as possible.
Don’t Be Shy About Your Enthusiasm Are you excited about the job? Then make that abundantly clear. You won’t sound desperate. You will sound enthusiastic and that can be a very winning quality. Agents and employers want to hire voiceover talents who want to show up to work each day.
Above all else, write in your own voice and don’t be shy to explain why you think you are a great candidate for the spot to be filled. Part of working in voiceover is being able to sell yourself. So, sell away!