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Tuesday, March 14, 2017

Creating Your Voiceover Brand

If you are going to break into the voiceover industry, then you are very likely going to spend a lot of time promoting yourself.  Even those fortunate enough to sign a contract with a very notable agent will still have to do self-promotion at times.  This can be an intimidating piece of information for those new to the industry.  The majority of voiceover actors and actresses are naturally introverted.  That innate shyness can make it difficult to network with others, which is essential to building a brand.  The good news is that much of your networking and many of your marketing efforts will take root online.  Introverts, it has been proven, actually find it easier to become a part of the online community than those who are more outgoing in a face-to-face situation.  That said, as you get started building your brand, there are a few things that you should be aware of.

Don’t Limit Your Community to Industry Folks It can be tempting to seek out only those who share your interest in voiceover work, but these connections aren’t always the ones that will lead to more paying work and better brand recognition.  They are important, but you shouldn’t limit yourself.  Gaining exposure online is all about building a community of like-minded individuals, but that includes people who are interested in your hobbies and passions outside of work, as well as the voiceover work.  The more people you interact with on a regular basis, the more your content will be seen, the more your name will be shared, and the more your brand will be recognized.

Have a Budget It may be small at the start.  That is totally understandable, but it is important to understand that there are some investments that are entirely worthwhile when you are working to build brand recognitions.  Paid advertisements and promoted posts, for instance, can put your name, your face, your brand before a much larger audience.

Have a Strategy in Place Before you start spending that budget and putting ample amounts of time to work on building brand recognition, take the time to create a plan.  If you know what you want to accomplish and how you intend to do it, you will have a much easier time gauging how well you are doing along the way.  Your plan should also include some direction regarding the type of content that you want to focus on.  Much of this will likely be voiceover related, but it doesn’t hurt to consider what other interests your audience may share – movies, music, various hobbies.  Broadening your topic range will make you appear better-rounded and likely increase the interactions that you have online.

With some effort, people will begin to connect your name and face to voiceover work.  Ultimately, that sort of recognition can open many doors to you.

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