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Tuesday, February 14, 2017

The Dirty Word in the Voiceover Industry: Marketing

There are many aspects of running a voiceover business that are not at all related to your voice.  These include, of course, marketing.  You will have to get your name out there in order to be discovered and hired.  Marketing is, in fact, likely going to take up as much (if not more) time as the actual recording process.

Build a Brand The first thing that you must do as a business owner (which is essentially what you are when you decided to go into voiceover) is to begin to formulate your brand.  This will often include the mission statement and the business logo, but there is much more to it.  You need to have a clear picture what you are and what you hope to be.  Your figurative voice and your image should be consistent across all channels.  That is the most important aspect of building a brand – consistency.  In doing this, more and more people will begin to recognize your name, your face, and your talent, as they run across it on multiple channels. This will establish your signature sound or your money voice.

Get Social (online and in person) Social media is great and it is a wonderful way to start building the brand, but don’t believe that it has completely replaced the value of in-person conversation.  The more you talk to people about what you do – online and in person – the farther your name will spread and the more leads will come to you.

Search and Search Some More Though the leads much eventually begin to pour in, you will always have to do a bit of the leg work if you want to ensure a steady stream of paid work.  That means searching out opportunities to audition, seeking new platforms to advertise your brand, and taking advantage of chances to interact with potential clients.

Ask Others to Help Spread the Word As you build your brand and begin to break into the industry, be sure that you are taking advantage of all channels of communication. Don’t be afraid to ask others to speak up on your behalf.  Personal recommendations are extremely valuable in all areas of business.

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