Starting out in the voiceover business can be very
intimidating these days. There is a
great deal of competition, and the number of voiceover talents is forever
growing. You could, of course, sign up
for one of the voiceover sites and hope to secure some poorly paying work to
build up your resume. But, it might be
better to just carefully consider the niche that you intend to serve. Don’t say audiobooks!
I know, I know… the growth of the audiobook market has been
tremendous, and all of that growth has led to more paying voiceover jobs in
that niche. But, it also happens to be
one of the most competitive areas in the voiceover industry, mostly because
everyone starts with the intention of breaking into that market. You don’t have to rule out audiobooks all
together, but you should narrow your intentions a bit, so you can make the most
of your marketing efforts. And, you
should also consider other fields seeking voiceover artists.
There are many to choose from – commercials, cartoons, radio
advertising, how-to video scripts, video games, and much, much more.
Audiobooks, while they sound like the terrific place to
start as a voiceover actor, can turn into nightmare jobs, if you don’t know
what you are doing. They are very time
consuming projects, and many new voiceover talents wind up boxing themselves in
with poorly worded contracts, or underestimated timelines. So, it might be a
good idea to focus on shorter spots.
So, choose your niche and then focus your marketing efforts
on just that. Sure, it’s fine to field
questions or requests from other channels, but when you are deciding who to aim
your advertising efforts at, who to follow on social media, and who will be
listening to your demo tape, be sure you have only your niche in mind.
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