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Wednesday, December 7, 2016

Choosing a Voiceover Niche

Starting out in the voiceover business can be very intimidating these days.  There is a great deal of competition, and the number of voiceover talents is forever growing.  You could, of course, sign up for one of the voiceover sites and hope to secure some poorly paying work to build up your resume.  But, it might be better to just carefully consider the niche that you intend to serve.  Don’t say audiobooks!

I know, I know… the growth of the audiobook market has been tremendous, and all of that growth has led to more paying voiceover jobs in that niche.  But, it also happens to be one of the most competitive areas in the voiceover industry, mostly because everyone starts with the intention of breaking into that market.  You don’t have to rule out audiobooks all together, but you should narrow your intentions a bit, so you can make the most of your marketing efforts.  And, you should also consider other fields seeking voiceover artists.

There are many to choose from – commercials, cartoons, radio advertising, how-to video scripts, video games, and much, much more.

Audiobooks, while they sound like the terrific place to start as a voiceover actor, can turn into nightmare jobs, if you don’t know what you are doing.  They are very time consuming projects, and many new voiceover talents wind up boxing themselves in with poorly worded contracts, or underestimated timelines. So, it might be a good idea to focus on shorter spots.

So, choose your niche and then focus your marketing efforts on just that.  Sure, it’s fine to field questions or requests from other channels, but when you are deciding who to aim your advertising efforts at, who to follow on social media, and who will be listening to your demo tape, be sure you have only your niche in mind.

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