The decision of whether or not to work with an agent is one that most voice over actors ponder at some point in their career. Agents can be an excellent asset in your career, and a good teammate to have on your side. If you’ve made the decision to seek out an agent, here’s what you need to do:
1. Get an amazing demo together. This is what agents will be listening to, so make sure your demo includes your absolute best work. It should be a well-rounded example of who you are as an actor so they can get a good feel for you and your sound. If you can afford it, have your demo done professionally so you have something that is truly high quality to send out.
2. Put your name out there. Exposure is always a good thing in this business, and the more of it you have, the more likely you’ll be noticed. Make sure your web presence is well-developed and is an accurate reflection of your brand, so when people Google you, they’re seeing what you want them to see. Make sure your demo reflects your brand!
3. Have stellar references at the ready. You can count on any prospective agent to ask for a few referrals from past clients, so be sure the names you supply are ones that will give you a glowing review.
4. Be able to vocalize your career goals. Agents want to work with actors who know what they want and where they’re headed. Goal-oriented people are typically more motivated, open to new ideas, and harder working - at least that’s my experience, anyway. Regardless, you should be prepared to discuss a few of your aspirations with a prospective agent so you can be sure you’re working toward the same thing.
5. Be a professional at every step of the game. Whether you’re cold-calling agents or corresponding via email, every interaction should be a testament to your professionalism. Be courteous, concise, and well-spoken - you would be surprised at the number of people who aren’t, so just doing these simple things will put you steps ahead of many of your peers!