Voice over is one of the most instrumental methods for delivering messages to audiences. While stunning visuals and solid content are also highly effective, the sound of the human voice is something that everyone can relate to, and it’s also highly influential. If these reasons aren’t enough to convince you that your marketing strategy needs to include voice over, here are 3 more:
1. Voice over appeals to another sense and contributes to a more complete marketing strategy. Maybe you’ve got incredible graphics, video or animation for your ad. Maybe you have written content that hits everything you need to drive home your message. And maybe, in spite of having these stellar components, you’re still left with an ad that is lacking something. That something is voice over. Why? Because without it, there is nothing to appeal to auditory sense. A complete marketing project should include both visual and auditory stimulation for the audience, otherwise you’re missing out on a key method for connecting with your target market.
2. Voice over paints a picture of your brand. Personality is huge in any marketing strategy, and it’s one of the main elements of an ad campaign that an audience will remember. It’s also closely tied to your brand, so including the right voice over will help your target audience better understand what you’re about. Think about the voice overs that are used for different brands - you’ve got George Clooney’s mid-range “every man” rumble behind Budweiser ads, and the ASPCA partnering with Sarah McLachlan and her emotionally compelling voice that makes you want to rescue all the sad dogs and cats of the world. See how these companies have wisely chosen the right voice to reflect their brand?
3. It’s just plain old more effective. More often than not, an ad devoid of voice over is going to be less effective than one that includes VO. There are lots of reasons why, but here are two: 1) most people want to be spoken to, and 2) sound, including voices, makes people sit up and take notice. Regarding #1, deep down, people want to be told. And quite frankly, they need to be told to get the complete message. If you’re relying just on words on a page or a screen, you’re going to lose a significant portion of your market, simply because people don’t want to read it. They want to be told it jn a compelling way. As for #2? People respond to sound. When a voice over begins, people listen. It’s that simple.
Very few marketing strategies are successful without involving any sort of voice over. If you want your project to be the most effective - and reach its full potential - it’s absolutely vital that you include great-sounding voice over.