Whether you love it or hate it, social media is here to stay - and it’s a VERY powerful way to market yourself as a voice actor. There’s a right way and a wrong way to use it, however, along with some important etiquette rules you should be following. Use these tips to help you improve your social media game AND your career. I'm no expert but I can pass along some basic info.
● Use a few platforms. There are lots of social media options out there - Facebook, Instagram, Twitter, LinkedIn, Google+, and so on. You should be using about 3 to 5 of these. If you limit yourself to one, there is a segment of the market you’re not reaching. However, if you try to manage 8 of them, you’re probably not managing them well and you’re spending a lot of time doing it.
● Analyze your numbers. It’s a good idea to keep track of the numbers associated with your accounts, such as how many followers you have, how many shares, how many likes, etc. Doing this will show you what works and what doesn’t, so you can post things that you know will be successful and go over well with your followers.
● Stay positive. No one likes a social media Debbie Downer, so stay upbeat and happy with your posts! If you post items that can be construed in a negative light, you run the risk of turning people off and possibly away from your social media accounts.
● Give shout outs to your clients. If you’ve just landed a new project or wrapped up an existing one, you can use social media to promote it. Your clients will no doubt appreciate you spreading the word about them, and it’s also a good way to promote yourself as an actor.
● Go easy on the hashtags. There was a period not too long ago where people felt the need to hashtag EVERYTHING. #dontdoit #soannoying I’m not saying to never use hashtags, I’m just saying not to go overboard on them. Keep them relevant, focused, and primarily on sites such as Twitter and Facebook where they have a function and purpose.