As a voice over entrepreneur, increasing your clientele is a top priority. Without a growing list of clients, your business will never grow. While you’re already aware of some of the “normal” ways that voice over artists build their businesses, including having a website, using social media, or working with an agent, there are lots of other little steps you can take to get more business. Here are some of them:
1. Reach out to a local newspaper or magazine and see if they’d be interested in writing an article about you and your work.
2. Sign up for exhibit space a local convention or trade show catering to businesses who could benefit from voice over.
3. Visit area grocery stores and other retailers who run ad spots or make in-store announcements.
4. Join forces with another entrepreneur and market each other’s services.
5. Take a class at your local college that’s geared toward working professionals and use it to (a learn new skills and b) network.
6. Connect with some local non-profit groups or charities and donate your services for ad spots.
7. Make some postcards to introduce yourself and explain your services, and mail them to area businesses.
8. Participate in meet-up groups that you have an interest in, even if they have nothing to do with VO. You never know who you’ll meet and what opportunities may present themselves.
9. Use Google AdWords so your name and business info pop up when people search for specific keywords online.
10. Ask existing clients for referrals. If you’ve got a good relationship with some of your current customers, ask if they’d mind putting in a good word for you with some of their colleagues, or if they’d be willing to provide you with information so you can contact them yourself.
Pick 3 of these, and try them out this week. Chances are, you’ll get at least one new client from it.
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