If you’re anything like me, your voice over business is your
baby. It needs your time, attention, devotion, and nurturing - all of which
you’re willing to give freely if you’re truly committed to building your
brand/business. Even with 100% dedication, though, there are probably a few
things you could be doing differently that would help your business grow. By
the same token, there are likely some things you’re doing that are actually
hurting your voice over business that you weren’t even aware of. Here are 3 of
them:
1.
Talking too much. Yes, I know, you’re in the business
of talking, right? Wrong. You’re in the business of reading, which is
completely different. So many actors make the mistake of talking their clients’
ears off...overselling themselves, giving unsolicited feedback, or just being
overly chatty. Here’s a tip: shhhhhh. Be
polite, keep the small talk to a minimum, and do the reading.
2.
Eating right before a reading. That salami and cheese
sandwich might look pretty good, but it’s not a good idea to eat it just before
recording. When you eat, your body does what it’s supposed to - digest the
food. However, bloating, gas, heartburn and other uncomfortable situations
commonly occur too, all of which could throw off your reading. Plus, a full
stomach can impact your breathing, which can also have a negative effect on the
recording. So plan on eating well before a recording session or waiting until
after it’s over.
3. Your
website is no good. Your website is one of your greatest marketing tools, but
it can also be one the biggest turnoffs for clients. If you overdo it with tons
of content or tough-to-navigate pages, people are going to hit that “x” in the
corner faster than you say “here’s my demo!”
Keep your site simple and clean, with just the essential info - contact
info, about section, demo, etc.
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