When you’re managing your own voice over business, it’s up to you to get it off the ground and keep it running. Doing this takes a great deal of planning and continued effort to keep things moving along and in a state of growth. While you’re probably aware that developing a business plan, a marketing strategy, and a great network of clients is key to your business’s success, you may not be thinking of the smaller things you can do to promote growth. Here are 3 steps you can take today to help boost your VO business:
1. Follow up with clients. If you’re not already doing this, you’ve probably already lost some work. When you make a contact with a potential client, take the time to follow up with them via phone or email. Chances are, they are juggling 20 other commitments, and taking that extra step to reach out to them not only cements your name in their mind, but also shows your interest in their project. It only takes a few minutes, and you may be surprised at how much it can pay off. Try sending them a simple Thank You card in the mail.
2. Freshen up your demo. Your demo is kind of like your wardrobe - a little bit of change does it good every year. Spend some time freshening it up with new content that best promotes your brand and range of skills at least once a year. Some VO work just doesn’t age well, so replacing that with newer, better samples can elevate your demo game. Give your demo a listen today, and listen with the ears of a client. If it sounds weak, change it out.
3. Make some cold calls. No one likes cold calls, but there’s no denying their effectiveness. Even if just one call out of 20 pays off, that’s still one more client than you had at the start of the day. Make a list of potential clients, pick up the phone, and give them a call. You never know what may come of it.
Growth in your voice over business doesn’t happen overnight. It takes a lot of time, attention, and cultivation to get your business where you want it. Sometimes, though, it’s the little things you do that can make the biggest impact, so try the 3 ideas above and see what happens!