What’s the #1 skill you need to have to be a successful voice
actor? Your voice, of course! But your voice alone isn’t going to be enough to
get you the kind of success you want. Instead, you need a wide range of skills,
some of which you’re probably aware of already, and others which you’ve never
even thought of. Some of these, such as the ability to create a great website,
can be easily outsourced to more knowledgeable people, but others are all on
you. Here are some of the lesser known skills you need to have to become a successful
voice over artist.
●
Copywriting. You may be thinking, “I’m not going to be
writing scripts or anything!”, so why do I need to be good at copywriting? The
answer is simple. Because you WILL be writing. True, you’re probably not going to be penning
masterpiece scripts or anything like that, but you’ll still be writing on a
near daily basis. Emails to clients, content on your website, social media
posts, blogs - these are just some of the areas where good writing skills will
come in handy. You may also be making some small corrections to scripts. Especially, if your client, the copywriter speaks a foreign language i.e. English is not their mother tongue.
●
Organization.
As a VO actor, you’re not just working for the same client. If you’re lucky,
you’ve got clients coming out the you-know-what, and you’ve got to have a good
organizational system to keep track of everything. Clients aren’t the only area
where solid organizational skills pay off, either. Scripts, business-related
files and paperwork, billing and invoices all will benefit from superior
organization. This is always my greatest challenge.
● Marketing. Selling yourself and your VO
brand is one of the most important aspects of success in this industry. If
you’re not a good salesperson, how are you going to land clients? You must be
able to effectively market yourself and your abilities - and through a variety
of platforms - to get the clients you want.
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