Usually, when we hear the term “playing favorites,” it conjures up negative feelings or ideas. In the case of clients, though, you WANT them to play favorites - specifically when it comes to you. There’s a lot of good that can come from being your clients’ favorite voice over actor, but getting into that role is the tricky part. Having been in the business for almost 23 years, however, I have a few tricks up my sleeve that always seem to work for me. Here’s what I’m talking about:
● Be reliable. This is probably the single-most important thing that can make or break your relationship with a client. Everyone likes a person who does what they say they’re going to. If you’re not reliable, your clients will figure this out quickly and will find someone else they can count on.
● Be available and responsive. Ever sent someone an email or left a voicemail and then waited for DAYS for them to respond? It’s annoying, huh? Don’t be that person, especially when you’re dealing with clients. Make sure you have a quick turnaround for responding to calls and emails, so they don’t give up on you and start looking for someone else.
● Be consistent. Consistency is another key to making you into a fast favorite. People like to know what to expect, and if you’re consistent about delivering on-time, pristine service, you can’t go wrong.
● Be pleasant. It’s astonishing how many people are downright unpleasant or rude. Make sure you’ve got a great attitude and a positive personality, and you’ll be surprised at how far this can take you.
● Under-commit and over-deliver. This is one that has served me very well over the years. I don’t make promises I can’t keep, and in fact, I do my best to under-promise my clients so that when I deliver ahead of schedule, they’re dazzled.
Being a client favorite is definitely a sweet spot to be in as a voice over actor, but it takes some effort to get there - not a ton, mind you, but you’ve got to be cognizant of what you’re doing and how you’re interacting with others. Follow these tips above and you’ll be well on your way to becoming your clients’ go-to voice actor.
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