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Wednesday, January 20, 2016

Voice Over Website Mistakes to Avoid

Creating a website is no small task. There’s a lot of content involved, and it has to be presented in a way that is eye-catching without being distracting, and informative without being overwhelming. Finding that happy medium can be tricky, so it’s no wonder that so many voice over actors make the same mistakes with their websites. Here are 4 website no-no’s you need to watch out for when building your online presence:

1.    Trying to be too different. There’s nothing wrong with trying to stand out; in fact, you should be doing this. However, there’s a fine line between standing out and being completely unfamiliar. People need to be able to easily navigate your site, and a conventional layout that is familiar to the masses is the best way to do this. Throwing your site visitors a curveball with the overall look and navigation is the fastest way to drive them away and into the arms of another actor (theoretically speaking, of course).

2.    Going overboard with the content. It can be tempting to try and cram every little detail about yourself that you can into your website. You want people to be informed after all, don’t you? Well, yes - to a point. You want your visitors to find the information they need, such as your body of work or your rates or skills, but you also need to leave a little mystery. Plus, overwhelming them with too much content can make your site appear overloaded, not to mention it can be more difficult to navigate. Remember, the main reason a voice seeker goes to your website is to hear your demos.
So make sure they are quickly and easily accessible. 

3.    Not including enough content. On the other hand, you don’t want to underwhelm them either. Not providing enough information can be detrimental, as people want to be able to access the information they need without having to search for it or contact you before they’re ready.
4.    Adding too many links. There’s nothing wrong with adding a few strategic links to more content, but links should be treated more like commercials. They’re fine in moderation, but you don’t want too many of them. An overabundance of links can also make your website look crowded and jumbled, and it forces your visitors to make a choice - stay or go. 

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