Like other industries, the digital marketplace has opened up
doors like never before in voice over. Actors are able to create websites to
develop an online presence, and they can do virtually anything they want on
their site - add work samples, videos, blogs, you name it. One area that’s
still hotly debated though is whether or not you should include voice over
rates on your website. Here are the pros and cons of doing so:
Pros
The main benefit to including your voice over rates on your
website is in the time savings that results for both you and clients. Having
your rates posted can speed up the negotiation process between you and
potential clients. The fees are clearly listed, so all that’s left to discuss
is the work scope and deadline - there’s no haggling and back-and-forth about
costs. Many clients also appreciate the fact that the rates are readily
available, so they can find an actor that fits into their budget without having
to contact each individual and request their rates.
Cons
There’s really only one con I can think of that may occur when
you post your rates on your website, and that’s drawing the client’s attention
away from what really matters - your expertise and skills. Your client may be
focused more on the fees than on what you have to offer, which isn’t where you
want their focus to be. I've decided to keep rates off of my website giving a client a greater opportunity to contact me and discuss the project at hand.
Deciding whether or not to include your rate structure on your
website is completely up to you. Many actors find that posting their fees
increases client contacts, while others prefer to discuss this aspect
privately. Some also structure their rates according to specific projects or
clients, so there is room for negotiation. It’s a personal decision, and one
that you should weigh against the pros and cons. You could also talk to other
VO artists in your network to see what they do before making your decision.
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