All of us voice over actors have been there before, where we
said or did something that had us asking ourselves, “Why on Earth did you
say/do that!?” And while those foot-in-mouth moments are certainly cringe
worthy, they’re not the end of the world. Still, you’ll want to avoid them
wherever possible, and the best way to do that is to be prepared. In this
two-part series, I’ll share some of the top mistakes that VO artists make, and
what you can do to avoid them.
1.
Poor business etiquette. In this industry, it’s all
about who you know and how you treat them. The most successful voice actors are
the ones who practice good etiquette when it comes to dealing with clients.
This includes being responsive, representing themselves honestly, being able to
answer questions about themselves and their business (i.e., experience, rates,
etc.), and practicing good manners in general.
2.
Not following directions. Both before, during and after
recordings, it says a lot about a talent when they’re able to follow directions
correctly. Coming prepared with whatever is asked of you, following audition
guidelines, performing background research when asked, and taking
direction/feedback/critique and properly applying are just a few of the ways an
actor can make or break themselves in a client’s eyes. Be careful with your emails that you communicate effectively and not succumb to all the hip, common email jargon out there. At least, not at first. Take your cues from how he/she relate to you and follow suite when replying.
3. Not
taking their career seriously. Many people get into VO as sort of a “back-up”
career, or something on the side to earn extra money. And while this isn’t a
bad thing, you can’t treat it as your back-up career, and you certainly don’t
want your clients to see it that way. If you do that, you’re not giving it
100%, and your clients won’t take you seriously. Even for folks who are 110%
invested in voice over, it’s vital that your clientele knows this. Take pride
in what you do, and remember that sometimes, it’s the little things that people
notice. Check for typos, call when you say you will, and most importantly, act
like a professional!
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