Have you ever met with a client and left thinking, “Wow, that did not go how I wanted it to”? Sure you have. We’ve all been there, where we have “off” days and no matter how hard we try, we just can’t seem to make a connection. But what happens when this becomes a regular, or even semi-regular, occurrence? If you’re struggling to make that connection, or make clients see the value in hiring you, then it’s time to pull it together and change your course. Here’s how you can better sell yourself to win over clients and land the job.
● Show your in what they do. This is kind of a no-brainer. If you want the job, you need to show some interest in the client, their company and the project at hand. Not only will this indicate that you’re ready and willing to learn more, it will also help you establish that oh-so-important relationship with them. Pro tip: Do your homework beforehand. Learn about their company, their products, services, etc. They’ll be impressed that you took the time to do this beforehand, plus you’ll appear more knowledgeable. Win-win! Fastest way to do this... jump on line to their website and/or find their Facebook or LinkedIn professional pages.
● Honesty wins every time. While it’s fine - and recommended - to talk about your skills and experiences, be careful not to embellish or exaggerate them. You’ll eventually be found out, and then you’ll feel like a fool. If your lead with a potential new client turns into a gig that you think is outside your scope, tell them. Politely decline if you must, or recommend someone you know who would be great at it. The client will appreciate your honesty, and you’ll stand out in their mind as a person with integrity. And who knows? You might be called upon for other work in the future.
● Follow up. After the meeting, don’t just wait around until you hear from them (or not). Take the time to send an email or a thank-you note expressing your gratitude for the opportunity to meet with them. This can go a long way in winning you some brownie points, as well as cementing yourself in their minds as a contender. See if they'll accept you as a connection on social media and thank them again leaving your contact information.