For most voice over actors, work ebbs and flows. Some weeks
you’re so swamped you can barely see the end, others you’re wondering if the
phone will ever ring again with new work. Very rarely do you have the same
amount of work week after week, and you’re certainly not doing a regular Monday
thru Friday, 9-5 gig. Slow periods are inevitable, but they don’t have to be
miserable, with you spending your time thinking your career is doomed. Here are
3 things you can do during off-peak periods to help the time pass AND advance
your career.
1.
Professional development. When the work slows down,
this gives you the perfect opportunity to brush up on some of your skills. Take
a class, go to workshop, or attend a seminar. You can listen to interesting
lectures and practice techniques, or you can just socialize and swap stories
with others in the industry. Maybe there’s an area of VO that you’d like to
break into, but you’re not sure how. Now is the time to start strategizing on
this! Not only does professional development give you the chance to do a bit of
networking, but you’re also learning and growing as a voice over actor.
2.
Marketing. Growing as an actor isn’t the only thing you
can do during slow periods. Now is the time to start expanding your brand as
well, which will ultimately translate to more work. Turn your focus on
marketing by asking yourself questions like, “What am I doing to market myself
now? Am I targeting those companies that will use my signature sound? Is it working? How can I make it better?”
Once you know the answers to these questions, you can start plotting
your brand expansion.
3. Take
it easy. Americans are spending less and less time vacationing or taking time
off from work, and this isn’t such a good thing. People need time to decompress
and unwind, so take advantage of this when the VO work isn’t pouring in. When
things get slow, that gives you the chance to slow down too. Relax, recharge,
and get ready for when things pick back up.
And always keep your spirits up! Better days are ahead if you stay focused on your career.
And always keep your spirits up! Better days are ahead if you stay focused on your career.
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