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Friday, October 23, 2015

Why Brand Research is an Important Step for Voice Actors to Take

When you think about brands, do you think about the different types of voice overs different brands use?  For instance, Nike isn’t going to have the same sound as Maybelline cosmetics.  Of course, most people know this because these are huge brands, but what about some of the smaller names that are less recognizable? While some actors don’t spend a lot of time familiarizing themselves with the brand they’re recording for, there is a good argument to be made for doing just that, especially with companies that aren’t as well-known.

Doing Your Homework Can Pay Off
The more you know about the brand you’ll be reading for, the better off you’ll be.  Why?  Because you’ll know what they’re looking for.  Getting familiar with the brand means getting familiar with their marketing strategy, which leads to a better understanding of what their goals are. You’ll also have a clearer idea of who their audience - your audience - is, so you know who you’re speaking to and what you’re speaking about.

Improve Communication
Communication is a vital component of any client-actor relationship, and having background knowledge of their brand can enhance understanding. When you know the important stuff about their company, along with their marketing goals, you’ll have a clearer grasp of what they want from you. This is especially helpful if they don’t provide much in the way of direction, which happens all too often in this industry.

Ensure You are the Right Fit
Have you ever had a gig that you knew deep down just didn’t align with who you are as an actor? It probably didn’t go well, did it?  Well, understanding who and what you’re working with is key to ensuring that you’re the right person for the job.  Do your strengths match their expectations? Can you speak to their audience and deliver the product they want? Do you feel confident in your ability to be believable when selling their brand? These are the questions to ask yourself when considering whether this is relationship you want to pursue.

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