When you think about brands, do you think about the different
types of voice overs different brands use?
For instance, Nike isn’t going to have the same sound as Maybelline
cosmetics. Of course, most people know
this because these are huge brands, but what about some of the smaller names
that are less recognizable? While some actors don’t spend a lot of time
familiarizing themselves with the brand they’re recording for, there is a good
argument to be made for doing just that, especially with companies that aren’t
as well-known.
Doing Your Homework Can Pay Off
The more you know about the brand you’ll be reading for, the
better off you’ll be. Why? Because you’ll know what they’re looking
for. Getting familiar with the brand
means getting familiar with their marketing strategy, which leads to a better
understanding of what their goals are. You’ll also have a clearer idea of who
their audience - your audience - is, so you know who you’re speaking to and
what you’re speaking about.
Improve Communication
Communication is a vital component of any client-actor
relationship, and having background knowledge of their brand can enhance
understanding. When you know the important stuff about their company, along
with their marketing goals, you’ll have a clearer grasp of what they want from
you. This is especially helpful if they don’t provide much in the way of
direction, which happens all too often in this industry.
Ensure You are the Right Fit
Have you ever had a gig that you knew deep down
just didn’t align with who you are as an actor? It probably didn’t go well, did
it? Well, understanding who and what
you’re working with is key to ensuring that you’re the right person for the
job. Do your strengths match their
expectations? Can you speak to their audience and deliver the product they
want? Do you feel confident in your ability to be believable when selling their
brand? These are the questions to ask yourself when considering whether this is
relationship you want to pursue.
No comments:
Post a Comment