Being a successful voice over actor involves two main factors – your talent and how you market that talent. You can have the best voice in the world, but if you don’t properly market it, you’re not going to find the success you’re after. Here are some of the top tips to include in your voice over marketing strategy:
· Have a professional website – Websites are about as commonplace today as ____, but you still need one, and it needs to look professional. If you can’t create a high quality site yourself, it’s worth the investment to hire a pro to make one for you.
· Blog – Keeping content on your website is very important to keep your page updated and relevant. One way to do this is to blog regularly with industry news, personal experiences in VO, and similar topics – just like what I do here.
· Guest blog – Don’t limit your blogging just to your site, either. Ask friends and colleagues if they would be willing to let you guest blog on their sites. You’ll reach a whole new segment of folks that may not have heard of you previously.
· Use a professional email – If your email address is firstname.lastname@example.org, then people are not going to view you as a professional. You need a custom email that lets people know voice over isn’t just some hobby for you – it’s your business. Go for something along the lines of email@example.com and it will speak volumes to potential clients.
· Network like crazy – Attend conferences, meet-ups and any and all events related to VO that will help you get your name out there.
· Keep business cards handy – Whether you’re attending VO-related events or just going to the grocery store, have a stash of business cards at the ready. You never know who you’re going to run into, and there’s nothing worse than fumbling around for a pen and paper to share contact info.
· Join a professional organization – Adding that you are a member of such-and-such will only boost your credibility as a voice over actor. Being a part of a professional organization will give people the impression that you’re experienced, reliable, and most important, a pro at what you do.