Being a successful voice over actor involves two main
factors – your talent and how you market that talent. You can have the best voice in the world, but
if you don’t properly market it, you’re not going to find the success you’re
after. Here are some of the top tips to
include in your voice over marketing strategy:
·
Have a professional website – Websites are about
as commonplace today as ____, but you still need one, and it needs to look
professional. If you can’t create a high quality site yourself, it’s worth the
investment to hire a pro to make one for you.
·
Blog – Keeping content on your website is very
important to keep your page updated and relevant. One way to do this is to blog
regularly with industry news, personal experiences in VO, and similar topics –
just like what I do here.
·
Guest blog – Don’t limit your blogging just to
your site, either. Ask friends and
colleagues if they would be willing to let you guest blog on their sites.
You’ll reach a whole new segment of folks that may not have heard of you
previously.
·
Use a professional email – If your email address
is smoothtalkindude@whatever.com,
then people are not going to view you as a professional. You need a custom email that lets people know
voice over isn’t just some hobby for you – it’s your business. Go for something along the lines of yourname@yourbusiness.com and it
will speak volumes to potential clients.
·
Network like crazy – Attend conferences,
meet-ups and any and all events related to VO that will help you get your name
out there.
·
Keep business cards handy – Whether you’re attending
VO-related events or just going to the grocery store, have a stash of business
cards at the ready. You never know who you’re going to run into, and there’s
nothing worse than fumbling around for a pen and paper to share contact info.
·
Join a professional organization – Adding that
you are a member of such-and-such will only boost your credibility as a voice
over actor. Being a part of a
professional organization will give people the impression that you’re experienced,
reliable, and most important, a pro at what you do.
Marketing is the term through which we are able to get some good identification for our products, services, name and business. Mostly business organizations are looking for good marketing tips to develop their profits and I am sure therefore they need suitable marketing techniques and for every career and professional we need to do some marketing to get better results.
ReplyDeleteThanks, Roger, for your affirmation!
DeleteThanks for your tips on voice over. Because for any business.we want to need suggestion for continue work.I am sure your tips will be great work for me Because i am doing course of voice over.Thanks
ReplyDeleteThanks Andrew! Glad I could be helpful to you.
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