There are a number of reasons why companies opt to include professional voice actors in their marketing strategies, but one of the biggest motives is improved sales. Yes, adding professional voice over really can make an impact on your sales figures. If you’ve been on the fence about spending the extra money to have an experienced voice actor deliver your message, here are a few things to consider.
Clear call to action – Voice actors are trained to deliver clear, concise messages. They also understand the importance of enunciation, inflection, and timing, all of which are important in relaying your company’s message. You want to create a clear call to action for consumers, which is directly correlated to sales. A professional voice actor knows how to do this.
Enhanced credibility – Most listeners can tell the difference between a voice actor and a regular Joe Blow reading from a script. Some of it has to do with the natural sound qualities of the voice, but a lot of it is that professional voice actors know how to use their voices to appeal to audiences and make the biggest impact. In addition to having a bigger influence on listeners, choosing a pro also gives your company more credibility. It makes YOU seem more professional, reliable, and trustworthy, which can only help your sales.
Stronger bond between you and your audience – Connecting with your target audience is crucial in securing a sale, and a professional voice actor can help you strengthen that bond. Using the qualities discussed previously (inflection, timing, etc.), an experienced voice actor can actually help you make better connections with your listeners, leading to potential sales boosts.
Each of these factors work together to help you meet your marketing goals – including improved sales. Spending the extra money on an experienced professional is almost always worth it, and there is a direct link between this type of professional marketing and improved ROI.