There are a lot of factors that come into play when creating
the perfect voice over. Aside from the
actual voice talent, a major component for success is the script and how it’s
written. If you’re drafting a script,
here are some tips to help make it easier for the voice actor AND more effective
for your target audience.
Keep it Simple
Nothing mucks up a script faster than trying to make it
grander than it is. Keep it simple, be direct, and avoid unnecessary language –
especially big words that will leave some of your audience scratching their
heads and seeking out the nearest dictionary.
Simplicity makes for scripts that are easier on your voice and your
audience, and there’s less chance for you to stray off topic as well.
Make it
Conversational
Along the same vein as keeping your script simple is to make
it conversational. You want a script
that can be read in a conversational manner, which will better appeal to your
audience. Listeners respond better to
messages that are delivered in a less formal way, so write your script as if
you were talking to a friend.
Punctuation Matters
While punctuation may not be as important as content to some
people, there’s no denying it plays an important role. Using proper punctuation
will help the voice over actor as he or she is reading the script, guiding them
through pauses and stops and decoding which words need to be emphasized.
Read it Aloud
Yourself
Once you’ve written the script, read the whole thing
beginning to end out loud. Reading aloud
will help you catch errors and ensure that it all flows right. You will save yourself a lot of time, money,
and effort by taking a few minutes to read your work out loud and make any
adjustments before you hand it over to your voice talent.
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