Tips for Promoting Your Voice Over Talent

There’s a lot that goes into building your career as a voice over actor. From acting classes and voice lessons to attending conferences and seminars, your calendar is probably pretty full.  But how much time have you allotted to promoting yourself and your talent?  If your answer is ‘not much’, then you may want to shift some of your focus to more aggressively marketing your unique brand.  Here are some tips to help you get started:

• Set measurable goals for yourself.  Plan to devote a certain amount of time to self-promotion, say 10%, and then make it a numbers game.  For instance, try to get a certain number of contacts in one month, or land a certain number of auditions.  Set these attainable goals, and don’t forget to keep track of your progress!

• Find your niche and make sure that your promotional activities are focused on it.  Most successful voice over actors have discovered what it is that make them unique, and that’s where most of their work is focused.  Find what makes you special, and then be sure to include that on everything from your website to your business cards.

• Speaking of promotional activities, make sure you are consistent in your marketing.  If your website describes you as an audiobook narration pro, don’t spend your time on social media promoting yourself as a radio imaging expert.  Sure, your talent is multi-faceted and you should absolutely market all aspects of it, just don’t confuse the message you’re sending.

• Network – both online and off – to make as many contacts as possible. This may mean meeting people in-person at conferences or workshops, or making connections through social media or email.  You should be doing both, as this is one of the top ways to make your name – and your voice – known among others in the industry.