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Friday, June 26, 2015

Should You Post Reviews?

There are a few different ways to find success as a voice over actor, but one of the best is through word-of-mouth referrals and positive reviews.  Anymore, reading reviews is just standard procedure for any consumer, and the same is true for people scouting voice talent.  If you’ve gotten reviews for your work, you should absolutely be posting these on your website. Here’s why:

Nearly 80% of people read reviews before they decide on a product or service – in this case, that’s you and your voice talent.

Of that 80%, most people put a lot of value on those reviews. In fact, 88% say that they trust reviews just as much as they would a word-of-mouth referral.

Online reviews are usually pretty dependable, especially when they come from third-party sites.  Copying them to your personal website is easy and doesn’t take much time, and there is a lot of potential for pay-off.

Reviews tell potential employers a number of things about you, including your experience, quality of your previous work, your professional strengths, and what it’s like to work with you.  All of these factors add up to let people know whether they want to hire you.  For example, maybe some of your previous experience included difficult scripts or tight deadlines.  Reviews allow past employers to elaborate on these specifics and then highlight your strengths and skill set. Reviewers will also often include their personal take on working with you. So if you’re a friendly, dependable, and hard-working person with loads of talent, no doubt you’ll get a glowing review!

If you’re not already posting your reviews on your site, start now.   Don’t be shy about inviting the people you’ve worked for to post a review on a reputable site, too.  If you’re great to work with, they won’t mind – and there is great potential for reward!  It’s an excellent way to market yourself, and you’ll also be reassuring potential employers of your talent and professionalism.

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