For most voice actors, the importance of finding a good agent cannot be overstated. Agents act in many capacities for their clients – they scout casting calls and auditions, they help you land jobs, they provide advice and critiques, and sometimes they are your cheerleader when you most need one. The key, however, is to find the agent that’s right for you.
If you haven’t already, you need to start networking. Attend conferences, workshops, and seminars to learn as much as you can and to connect with other industry professionals. You will usually make a lot of great contacts at these events, and agents will frequently attend them to scout new talent.
Word-of-mouth referrals are great for beginning voice over actors. Doing an internet search for agents in your area can be risky, as there are many people out there who are simply looking to take advantage of an inexperienced voice actor. Instead, ask some of the contacts you made while networking who they use, or if they can recommend any other reputable agencies.
Once you have a list of a few prospective agents, it’s time to introduce yourself. Start with a phone call or email, and be sure to have your demo handy. Also, be prepared to sell yourself. Any agent worth their salt will ask you to prove your worth, because they need to be confident that you will be benefitting them as well. Know your strengths and find your niche, so you can explain exactly what you have to offer.
Listen to your Intuition
Finally, go with your gut. If you’ve reached out to a few agents but something feels off, don’t sign a contract. You need to feel at ease with your agent and know that they are someone you can work with and trust long-term.